Graduate Course Descriptions 2013-2014
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Marketing

Name Title Credits School
MRKT-601 Marketing Management 3.0 Management
MRKT-610 Branding 1.5 Management
MRKT-701 Sales Force Management 3.0 Management
MRKT-705 Marketing Research 3.0 Management
MRKT-710 International Marketing 3.0 Management
MRKT-715 Marketing Communication and Promotion 3.0 Management
MRKT-725 The Management of New Products 3.0 Management
MRKT-730 Management of Customer Value 3.0 Management
MRKT-735 Business-to-Business Marketing 3.0 Management
MRKT-740 Marketing on the Internet 3.0 Management
MRKT-745 Internet Marketing 3.0 Management
MRKT-750 Marketing Research for Managerial Decisions 3.0 Management
MRKT-760 Customer Relations and Value Management 3.0 Management
MRKT-765 Marketing of New Products 3.0 Management
MRKT-775 Consumer Behavior 3.0 Management