Techniques for analyzing and understanding the world of international business. Students will examine the challenges posed by the multinational firm and the dynamic nature of international business. Oral team projects will complement lectures.
Prerequisite Course(s): Prerequisite: Take ACCT 101, ECON 105, ECON 110, and one course in each group: Group 1 (MGMT 102 or MGMT 200 or MGMT 201) and Group 2 (MRKT 101 or MRKT 200)
The course is designed to sensitize the student to the cultural antecedents of managing promotional activities in international settings. Of special concern are the areas of advertising, public relations, publicity, personal selling and negotiations. Management of these functions will be investigated within the context of methodologies applicable to "measurement and understanding of cultures, customs and business practices."
Prerequisite Course(s): Prerequisite: MRKT 101 or MRKT 200 or MRKT 102