This course prepares students to collect, analyze, and evaluate data for the purpose of decision making in the tourism and hospitality enterprises. Qualitative and quantitative research designs, data collection and analysis techniques, validity and reliability, measurement and scaling, and sampling are covered. Basic parametric and non-parametric techniques are introduced, leading to a sampling of multivariate data analysis, are explored. The course will also prepare students to interpret and disseminate findings.
This course provides an investigation into the role of tourist behavior in the development and delivery of touristic services. By surveying relevant literature on tourist motivation, decision making, social- psychology, and related areas, students will develop a marketing and service mix relevant to tourism stakeholders.
This course will examine the organizational culture of global tourism organizations and factors that influence these organizations, internally and externally, in conducting and operating their businesses, and the circumstances under which and organization must shift to a higher strategic level in a constantly changing and evolving tourism environment.
This capstone course is designed to stimulate specific management problems in the hospitality and tourism industries and the surrounding business environment. Through a case- based simulation technology, students study current challenges, management decision making, and the impacts of corporate decisions. Students consider competitive strategies, cooperative strategies, and growth strategies within the tourism and hospitality industry and beyond.