Graduate Course Descriptions
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Marketing

Name Title Credits School
MRKT 501 Introduction to Marketing 1.50 School of Management
MRKT 601 Marketing Management 3.00 School of Management
MRKT 610 Branding 1.50 School of Management
MRKT 615 Technical Sales and Marketing 3.00 School of Management
MRKT 701 Sales Force Management 3.00 School of Management
MRKT 705 Marketing Research 3.00 School of Management
MRKT 710 International Marketing 3.00 School of Management
MRKT 715 Marketing Communication and Promotion 3.00 School of Management
MRKT 725 The Management of New Products 3.00 School of Management
MRKT 730 Management of Customer Value 3.00 School of Management
MRKT 735 Business-to-Business Marketing 3.00 School of Management
MRKT 740 Marketing on the Internet 3.00 School of Management
MRKT 745 Internet Marketing 3.00 School of Management
MRKT 750 Marketing Research for Managerial Decisions 3.00 School of Management
MRKT 760 Customer Relations and Value Management 3.00 School of Management
MRKT 765 Marketing of New Products 3.00 School of Management
MRKT 775 Consumer Behavior 3.00 School of Management