Public Relations

Name	Title	Credits	School
PREL-610	Principles and Practices of Advertising	3.0	College of Arts and Sciences
The functions, organization and economics of advertising agencies will be studied. Then, using market research data, students will develop advertising plans and budgets, as well as plans for monitoring results.
PREL-620	Seminar: Public Relations I	3.0	College of Arts and Sciences
This course utilizes a case study format to evaluate and discuss public relations as a management function; its role in employee, community, investor, customer, and government relations as well as laws and regulations affecting the profession are covered.
PREL-630	Writing for Public Relations	3.0	College of Arts and Sciences
This class is aimed at helping the student recognize the difference between effective and ineffective writing. Students are helped to improve the writing skills they need for careers in public relations. Focus is on persuasive writing and its components, which are needed to sell writing to clients, management, and other gatekeepers. Students are given the guidelines and practical experience for writing for both external and internal publics, everything from letters and news releases to newsletters and presentations.
PREL-650	Creative Advertising	3.0	College of Arts and Sciences
Students will learn the principles of copy and advertising design and apply these principles to writing and designing advertisements for print and broadcast media.
PREL-660	Advanced Public Relations	3.0	College of Arts and Sciences
This course utilizes a real-life situation derived from a business, non-profit organization, or government agency. Students develop a complete public relations program, demonstrating their ability to formulate workable strategies and tactics for reaching appropriate publics. Prerequisite Course(s): PREL-630
PREL-750	The Production House	4.0	College of Arts and Sciences
A workshop/project approach provides experience in an independent company environment. Select students specializing in advertising, computer graphics and animation, writing, producing, public relations, or directing will produce short professional projects for portfolio. Instructor permission required