Art (Graphics)

Name	Title	Credits	School
ARTG 201	Design Principles	3	School of Arch & Design
Design Principles offers an introduction to elements and principles of design. Through studio projects, students will demonstrate an understanding of design problem-solving skills, learn the vocabulary of visual communications, and become familiar with the design process from concept to development to production. Prerequisite Course(s): Prerequisite: ARTC 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 251	Visual Identity	3	School of Arch & Design
Visual Identity introduces students to the theory and practice of creating a powerful concept and developing a consistent visual language by which a company becomes recognizable. This visual language reflects a philosophy, carries out a branded look and feel of a company, and consists of a mark/logo and various supporting applications for print and online media. Prerequisite Course(s): Prerequisite: ARTG 201 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 260	Web Design	3	School of Arch & Design
This course introduces students to design, interactive, and multimedia concepts using the Internet as a primary medium. Students will use professional web design tools to construct web pages and generate multimedia. Classroom Hours- Laboratory and/or Studio Hours- Course Credits:1-3-3 Prerequisite Course(s): Prerequisite: ARTC 251 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 301	Experience Design	3	School of Arch & Design
Experience Design will cover practical methods of approaching design problems holistically emphasizing on the user’s experience and interaction; Students will focus on storytelling, sketching, and communicating design ideas to potential users through studying personas, functionality requirements, prototyping, and creating graphic user interface design. Prerequisite Course(s): Prerequisite: ARTG 251 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 302	Typography	3	School of Arch & Design
A course in type awareness. To explore the history of typography, origins of the alphabet, type families, and designing with type. Learning skills will cover type preferences, type moods, traditional and computer copy-editing methods. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 303	Illustration	3	School of Arch & Design
Techniques pertinent to editorial design. Advanced illustration techniques using pencil, gouache, tempera, watercolor, and magic marker. Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 310	Advanced Typography	3	School of Arch & Design
Advanced Typography is an in-depth examination of the powerful properties of type in the making of visual communication. Students build on existing typographic skills to integrate knowledge with form, image, sequence and narrative in historical, theoretical, and practical contexts. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3 Prerequisite Course(s): Prerequisite: ARTG 302 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 320	Motion Graphics II	3	School of Arch & Design
Motion Graphics II is the subsequent course to Motion Graphics I and further explores the area of advanced motion graphics, animation, and video techniques. This course is designed to move students beyond the basics. It investigates advanced motion graphic concepts and techniques, and will build upon them in the development of more robust projects. Students will move beyond 2D animations and explore 3D cameras, lighting, compositing, tracking, keying techniques using green screen, particle effects, and character animation techniques. Further, projects will require use of compositing digital images and videos with motion graphics and animation elements for advanced storytelling ideas of narrative and non-narrative models. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 321	Broadcast Design	3	School of Arch & Design
Broadcast Design is a specialized area of application dedicated to television shows, news, sports and other areas that combine motion graphics with live action video. Students will learn about branding and the design language used for different type of shows and target groups. They will learn about current and advancing technologies unique to professional broadcast production environments. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3 Prerequisite Course(s): Prerequisite: ARTG 320 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 351	Package Design	3	School of Arch & Design
A study in two and three-dimensional package design, creating innovative and functional packaging to promote the manufactured product. Learning skills will include designs for labels, various shaped containers, and point of purchase in store counter-top display. Prerequisite Course(s): Prerequisite: ARTG 301 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 352	Editorial Design	3	School of Arch & Design
The design of single and double-page layouts for magazines and newspapers using typography, illustrations, photography and other design elements to enhance the layout. Prerequisite Course(s): Prerequisite: ARTG 302 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 401	Advertising Design	3	School of Arch & Design
Advertising Design will introduce students to principles of advertising. Emphasis will be given to advertising methodologies and techniques, definition of the target audience, marketing objectives and competition, copy-writing, effective communication and persuasion, principles of design and campaign development for a variety of media including posters, brochures, packaging, TV storyboards, and billboard advertising. Prerequisite Course(s): Prerequisite: ARTG 351 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 402	Book Design	3	School of Arch & Design
Planning and producing illustrated manuals and trade and textbooks for publication. In addition to designing contents, construction techniques may include the accordion fold, spiral binding, a stapled pamphlet, and a hand-sewn bound hard covered book. Prerequisite Course(s): Prerequisite: ARTG 251 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 403	Branding	3	School of Arch & Design
The course exposes students to the principles and practicalities of branding and the strategies and tactics of in-depth brand development. The course is intended for the undergraduate student who wishes to expand knowledge of the business and management aspects of branding in creative industries. Classroom Hours- Laboratory and/or Studio Hours- Course Credits:1-3-3 Prerequisite Course(s): Prerequisite: ARTG 251 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 404	Information Design	3	School of Arch & Design
Information Design is the discipline that deals with the gathering, analysis and visualization of data. This course explores the theoretical and practical use of graphics in structuring complex information. Classroom Hours- Laboratory and/or Studio Hours- Course Credits: 1-3-3 Prerequisite Course(s): Prerequisite: ARTG 251 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3
ARTG 451	Portfolio	3	School of Arch & Design
This course will help the student enhance and assemble a variety of work samples acquired throughout the degree program. A resume will also be prepared. Additional objectives will include learning advertising agency procedures, preparing for the interview, working with placement agencies, and where to look for employment in the graphic design field. Prerequisite Course(s): Prerequisite: ARTG 401 Classroom Hours - Laboratory and/or Studio Hours – Course Credits: 1-3-3