Dena Winokur is the former Chair of the Communication Arts Department at the New York City campus. Prior to coming to New York Tech she held executive level positions in public relations, advertising and marketing communications at AT&T; Burson-Marsteller, one of the world’s largest public relations agencies; Downey, Weeks and Toomey, a company specializing in non-profit and educational marketing communications; and the Metropolitan Washington Regional Medical Program. She has consulted for AT&T Credit Card Services, PSE&G, Rotary Club, West Side Chamber of Commerce, World Trade Institute, and the Foreign Press Association, among others.
She is very active in professional, political and community organizations, and was the President of the Public Relations Society-NY Chapter, the first academician to ever hold that position. In 2010 she ran for a seat in the New York State Assembly.
She has published extensively in periodicals as diverse as Cell Biology International, Transworld Research Journal, International Journal of Quality and Reliability Management, Futures, International Journal of Benchmarking for Quality Management and Technology, Total Quality Management, Journal of Business and Industrial Marketing, Public Relations Journal, and is frequently quoted in academic publications.
Dean Winokur has worked with the Gallup organization on a joint project with New York Tech that resulted in the establishment of the Young Adult Research Center. The Center’s first study on pharmaceutical advertising resulted in national media coverage. A firm believer in real world education, she has brought over 50 prominent clients to the university to work with students in agency workshop and production classes.
Courses Taught at New York Tech
- PREL 750: Production House
- ADVG 301/401: Agency Workshop
- COMM 362/365: Externship
- COMM 640/645: Externship
- COMM 701/704: Guided Project