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News and Events
News
Events

Apr 18 2014

Dr. Barbara Ross-Lee Honored for Professional and Public Service

Apr 17 2014

Water-Energy Nexus Conference in China Tackles Global Issues

Apr 16 2014

NYIT Celebrates M.B.A. Graduation at JUFE

Apr 10 2014

NYIT Anatomy Professors Awarded NSF Grant for Evolutionary Studies

Apr 04 2014

NYIT Expert to Lecture on Nation’s Physician Shortage and Poverty

Apr 21 2014

“Year of Turkey 2014” Webinar: Video-Conferencing Using Zoom

Apr 21 2014

Internship Certificate Program - Orientation II

Apr 22 2014

Citation Workshop

Apr 22 2014

Citation Workshop

Apr 22 2014

C.H.I. Garden Party

B.S. in Advertising

As consumers are bombarded with multiple messages and high-tech marketing, it is becoming increasingly more difficult to penetrate the consumer market. The marketing industry of the 21st century demands professionals who can rise above the clutter and deliver the product to more customers, often with limited resources of funds, personnel and time.

NYIT’s Bachelor of Science in Advertising is an intensive four-year degree program designed to meet the needs of the demanding contemporary environment for professional practitioners. Students will gain invaluable knowledge and experience in advertising, public relations, direct marketing, and sales promotion. 

One of the first such academic majors established in the Northeast, NYIT’s program emphasizes professional specialization areas in account management, advertising research, media planning, creative and art direction, and copywriting for print and various multimedia technologies. Advertising majors receive a solid conceptual grounding combined with hands-on instruction in the practical aspects of the discipline. Our internships and professional in-house agencies guarantee that graduates come away with crucial experience and the portfolio needed to land that first big job.

For additional information, please consult our Undergraduate Catalog.

Curriculum (NYIT Catalog)

Course descriptions ADVG

 

“The work your advertising students did on our behalf was extraordinary. I don’t think a five-star agency could have been more creative.” – Suzanne Adams, director, Foreign Press Association

"“The work your advertising students did on our behalf was extraordinary. I don’t think a five-star agency could have been more creative.” "

?--Suzanne Adams, Director, Foreign Press Association

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