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News and Events
News
Events

Nov 18 2014

NYIT Celebrates International Education Week

Nov 10 2014

Men’s Soccer Wins ECC Championship with 1-0 Victory over LIU Post

Nov 07 2014

Dr. Jerry Balentine New Vice President for Medical Affairs and Global Health

Nov 07 2014

NYIT Management Students Advance to Fed Challenge Semi-Finals

Nov 04 2014

NYIT’s STEAM Career Fair Links Students to Employers

Nov 24 2014

Device Control for Energy Efficiency and Demand Response

Nov 24 2014

Movember Celebration

Dec 01 2014

Job Search Strategies

Dec 01 2014

Head in the Cloud? Protecting Your Privacy in a Mobile World

Dec 01 2014

Give ‘Em the Business: Resources for Management Students

B.S. in Advertising

As consumers are bombarded with multiple messages and high-tech marketing, it is becoming increasingly more difficult to penetrate the consumer market. The marketing industry of the 21st century demands professionals who can rise above the clutter and deliver the product to more customers, often with limited resources of funds, personnel and time.

NYIT’s Bachelor of Science in Advertising is an intensive four-year degree program designed to meet the needs of the demanding contemporary environment for professional practitioners. Students will gain invaluable knowledge and experience in advertising, public relations, direct marketing, and sales promotion. 

One of the first such academic majors established in the Northeast, NYIT’s program emphasizes professional specialization areas in account management, advertising research, media planning, creative and art direction, and copywriting for print and various multimedia technologies. Advertising majors receive a solid conceptual grounding combined with hands-on instruction in the practical aspects of the discipline. Our internships and professional in-house agencies guarantee that graduates come away with crucial experience and the portfolio needed to land that first big job.

For additional information, please consult our Undergraduate Catalog.

Curriculum (NYIT Catalog)

Course descriptions ADVG

 

“The work your advertising students did on our behalf was extraordinary. I don’t think a five-star agency could have been more creative.” – Suzanne Adams, director, Foreign Press Association

"“The work your advertising students did on our behalf was extraordinary. I don’t think a five-star agency could have been more creative.” "

?--Suzanne Adams, Director, Foreign Press Association

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