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News and Events
News
Events

Oct 30 2014

School of Health Professions Offers Health Fair Events Nov. 3 - Nov. 7

Oct 29 2014

NYIT Medical Students Deliver Hands-On Care at Health Screening Events

Oct 22 2014

Turkish Art Exhibit Opens at NYIT Gallery 61

Oct 10 2014

TEDx Explores Harmonic Tectonics

Oct 03 2014

NYIT Students Surpass the $1 Million Mark in Combined Earnings from Internships

Nov 03 2014

Online Workshop for Faculty on Classroom Management

Oct 31 2014

“The Year of Turkey 2014” - The Heritage of Turkish Art Exhibition (Extended Through November 12)

Oct 31 2014

Mini-Retreats for Scholarly Writing

Nov 03 2014

Energy Minor Information Session

Nov 04 2014

Internship Certificate Program - Orientation I

B.S. in Advertising

As consumers are bombarded with multiple messages and high-tech marketing, it is becoming increasingly more difficult to penetrate the consumer market. The marketing industry of the 21st century demands professionals who can rise above the clutter and deliver the product to more customers, often with limited resources of funds, personnel and time.

NYIT’s Bachelor of Science in Advertising is an intensive four-year degree program designed to meet the needs of the demanding contemporary environment for professional practitioners. Students will gain invaluable knowledge and experience in advertising, public relations, direct marketing, and sales promotion. 

One of the first such academic majors established in the Northeast, NYIT’s program emphasizes professional specialization areas in account management, advertising research, media planning, creative and art direction, and copywriting for print and various multimedia technologies. Advertising majors receive a solid conceptual grounding combined with hands-on instruction in the practical aspects of the discipline. Our internships and professional in-house agencies guarantee that graduates come away with crucial experience and the portfolio needed to land that first big job.

For additional information, please consult our Undergraduate Catalog.

Curriculum (NYIT Catalog)

Course descriptions ADVG

 

“The work your advertising students did on our behalf was extraordinary. I don’t think a five-star agency could have been more creative.” – Suzanne Adams, director, Foreign Press Association

"“The work your advertising students did on our behalf was extraordinary. I don’t think a five-star agency could have been more creative.” "

?--Suzanne Adams, Director, Foreign Press Association

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