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News and Events
News
Events

Jan 20 2015

NYIT Selected to Participate in Epicenter’s Pathways to Innovation Program

Jan 13 2015

NYIT Ranks Among 2015 U.S. News Best Online Programs

Dec 23 2014

Architecture and Medical Students Launch Global Competition for Healthy Designs

Dec 18 2014

BBC to Feature Home2(O) Project in News Segment

Dec 12 2014

NYIT Wins Grant to Develop STEM Programs

Jan 30 2015

Greek Letter Council Bowling Excursion

Jan 31 2015

Speed Tech Conference 2015

Jan 31 2015

Women’s Basketball Alumni Day & Game

Feb 02 2015

Career Services Monday Workshop: Avoiding Mistakes in CVs and Interviews

Feb 02 2015

Internship Certificate Program - Orientation I

B.S. in Advertising

As consumers are bombarded with multiple messages and high-tech marketing, it is becoming increasingly more difficult to penetrate the consumer market. The marketing industry of the 21st century demands professionals who can rise above the clutter and deliver the product to more customers, often with limited resources of funds, personnel and time.

NYIT’s Bachelor of Science in Advertising is an intensive four-year degree program designed to meet the needs of the demanding contemporary environment for professional practitioners. Students will gain invaluable knowledge and experience in advertising, public relations, direct marketing, and sales promotion. 

One of the first such academic majors established in the Northeast, NYIT’s program emphasizes professional specialization areas in account management, advertising research, media planning, creative and art direction, and copywriting for print and various multimedia technologies. Advertising majors receive a solid conceptual grounding combined with hands-on instruction in the practical aspects of the discipline. Our internships and professional in-house agencies guarantee that graduates come away with crucial experience and the portfolio needed to land that first big job.

For additional information, please consult our Undergraduate Catalog.

Curriculum (NYIT Catalog)

Course descriptions ADVG

 

“The work your advertising students did on our behalf was extraordinary. I don’t think a five-star agency could have been more creative.” – Suzanne Adams, director, Foreign Press Association

"“The work your advertising students did on our behalf was extraordinary. I don’t think a five-star agency could have been more creative.” "

?--Suzanne Adams, Director, Foreign Press Association

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