The rapid growth of integrated communications has created an unprecedented demand for professional practitioners pursuing fast-track careers in advertising, public relations, direct marketing, and sales promotion. This quick expansion within the contemporary media environment is being met at NYIT by the Communications Arts Department.

Students who specialize in Advertising or Public Relations at NYIT gain real-world knowledge and skills through a rich variety of hands-on/ minds-on experiences in our career-oriented, liberal arts-based curriculum and our award winning, student managed advertising and public relations agencies, serving a prestigious client list of local, regional, and national organizations.

Our program emphasizes professional specialization areas encompassing account management, advertising research, media planning, creative and art direction, copywriting, and workplace literacy skills in applicable multimedia technologies and professionally-oriented computer programs.

For additional information, please consult our Graduate Catalog.

Degree Map for: Master of Arts in Communication Arts

PR/ Advertising (Intergrated Marketing Communications) Specialization