Recent Study

Areas of Inquiry

The survey produced a broad base of information about young adults' perceptions and behaviors toward healthcare products and communications in the following areas:

  • Personal health and health care support
  • Sources of information about medical conditions and medications
  • Interest in specific healthcare areas
  • Awareness of direct-to-consumer medication (DTC) advertising, awareness by condition treated and brand
  • Response to DTC advertising information
  • Attitudes toward pharmaceutical medication, companies, and advertising
  • Media consumption patterns by the day of the week
 
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