Communications & Marketing

Communications & Marketing

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As a team, the Office of Communications and Marketing (C&M) is responsible for strategically advancing the message and mission of NYIT in order to enhance its image and bring greater awareness of what we have to offer across all media platforms. We creatively and proactively curate and develop content for our responsive-design website, award-winning ad campaigns, social media, The Box news blog, NYIT Magazine, a range of print publications, videos, and through media relations campaigns. We also actively seek publicity about NYIT and organize programs, events, and exhibitions that showcase our university and our students.

How Can We Help You?

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We want to collaborate with you to help get your message out — to NYIT's audiences of prospective and current students, faculty and staff, alumni, and partners and to the world at large. We're eager to share your expertise, your event, your top-notch programs and programming, and more — in a unified voice with defined strategic goals, tactics, and measurable outcomes.

If your project is related to communications or marketing — whether you need personalized letterhead, a logo, web assistance, or a brand new social media strategy — we can help. Our team of professionals includes writers, editors, interactive and print designers, marketing and public relations strategists, event planners, and videographers.

Awards

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Number of awards C&M has won from October 2016 – February 2017

In February 2016, NYIT launched a new website. See the behind-the-scenes story.

In February 2016, NYIT launched a new website. See the behind-the-scenes story.

New University Website

  • Davey Award: GOLD
  • W3: two SILVERS
  • Service Industry Advertising Award: MERIT

Student Profile Mini-Documentaries

  • Education Digital Marketing: GOLD
  • Collegiate Advertising Awards: GOLD
  • Davey Award: SILVER

“The Future is Ours” Video Series

  • Davey Award: GOLD

NYIT’s 30-second “anthem video”

  • Education Digital Marketing: GOLD
  • Service Industry Advertising Award: GOLD

Our faculty and staff are resources for print and broadcast media, sharing expertise via interviews, op-eds, and more.

Our faculty and staff are resources for print and broadcast media, sharing expertise via interviews, op-eds, and more.

New advertising campaign, “The Future is Ours”

  • Davey Award: GOLD
  • Collegiate Advertising Awards: GOLD
  • Mercury Award: SILVER
  • Service Industry Advertising Award: SILVER

Modular Viewbook for Recruitment

  • Mercury Awards: SILVER
  • Collegiate Advertising Awards: BRONZE

School/College Brochures

  • Communicator Awards: Award of Distinction

School of Health Professions Brochure Package

  • Communicator Awards: Award of Distinction

The Box, NYIT’s Online News Source

  • Education Digital Marketing: BRONZE

Op-Eds for our Thought Leaders

  • Service Industry Advertising Award: GOLD


About the Awards
Collegiate Advertising Awards

Collegiate Advertising Awards: an elite national program created to honor today’s most talented marketing professionals for outstanding excellence in all forms of advertising, marketing and promotion specific to higher education products and services.

Communicator Awards

Communicator Awards: the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

Davey Awards

Davey Awards: an international creative award focused on honoring outstanding creative work from the best small agencies worldwide. The 2016 awards received nearly 4,000 entries.

Education Digital Marketing Awards

Education Digital Marketing Awards: recognizes the best educational websites, digital content, electronic communications, mobile media and social media. This year, over 1,000 entries were received from colleges, universities and secondary schools.

Interactive Media Awards

Interactive Media Awards: created by the Interactive Media Council, Inc. (IMC), the competition is designed to elevate the standards of excellence on the Internet and recognizes the highest standards of excellence in website design and development.

Mercury Excellence Awards

Mercury Awards: honors the best in international public relations, public affairs and corporate communications. Entries came from over 65 nations this year.

Service Industry Advertising Awards

Service Industry Advertising Awards: the only advertising awards to specifically recognize the advertising achievements in the service industry. Over 1,900 entries were received in this year’s competition.

W3 Awards

W³ Awards: honors creative excellence on the web, and recognizes the professionals behind award- winning sites, videos and marketing programs.