Connect-School-of-Management
News and Events
News
Events

Apr 18 2014

Dr. Barbara Ross-Lee Honored for Professional and Public Service

Apr 17 2014

Water-Energy Nexus Conference in China Tackles Global Issues

Apr 16 2014

NYIT Celebrates M.B.A. Graduation at JUFE

Apr 10 2014

NYIT Anatomy Professors Awarded NSF Grant for Evolutionary Studies

Apr 04 2014

NYIT Expert to Lecture on Nation’s Physician Shortage and Poverty

Apr 21 2014

“Year of Turkey 2014” Webinar: Video-Conferencing Using Zoom

Apr 21 2014

Internship Certificate Program - Orientation II

Apr 22 2014

Citation Workshop

Apr 22 2014

Citation Workshop

Apr 22 2014

C.H.I. Garden Party

Marketing Option

Marketing Learning Goal

At the successful completion of the BSBA with an option in marketing, students will be able to conduct primary and secondary marketing data analysis and develop global marketing strategy.

Marketing Learning Objectives

Towards achieving the BSBA marketing option learning goal, the student will be able to:

  1. Design and implement an integrated marketing communications strategy and program;
  2. Assess a marketing distribution system and a retail marketing mix;
  3. Identify new product opportunities and manage the product life cycle and systematic product development process;
  4. Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making; and
  5. Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.

View the curriculum requirements.

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