Connect-School-of-Management
News and Events
News
Events

Dec 18 2014

BBC to Feature Home2(O) Project in News Segment

Dec 12 2014

NYIT Wins Grant to Develop STEM Programs

Dec 12 2014

NYIT-Abu Dhabi M.S. Granted Local Accreditation

Dec 08 2014

NYIT Study: Thyroid Hormones Reduce Animal Cardiac Arrhythmias

Dec 04 2014

NYIT At White House Event to Announce Commitment to Expand College Access

Jan 06 2015

Transfer Enrollment Day

Jan 07 2015

Transfer Enrollment Day

Jan 08 2015

Transfer Enrollment Day

Jan 27 2015

Internship Certificate Program - Orientation I

Jan 28 2015

Internship Certificate Program - Orientation I

Marketing Option

Marketing Learning Goal

At the successful completion of the BSBA with an option in marketing, students will be able to conduct primary and secondary marketing data analysis and develop global marketing strategy.

Marketing Learning Objectives

Towards achieving the BSBA marketing option learning goal, the student will be able to:

  1. Design and implement an integrated marketing communications strategy and program;
  2. Assess a marketing distribution system and a retail marketing mix;
  3. Identify new product opportunities and manage the product life cycle and systematic product development process;
  4. Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making; and
  5. Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.

View the curriculum requirements.

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