Connect-School-of-Management
News and Events
News
Events

Nov 25 2014

NYIT Architecture Students Design and Build Beach Project

Nov 18 2014

NYIT Celebrates International Education Week

Nov 10 2014

Men’s Soccer Wins ECC Championship with 1-0 Victory over LIU Post

Nov 07 2014

Dr. Jerry Balentine New Vice President for Medical Affairs and Global Health

Nov 07 2014

NYIT Management Students Advance to Fed Challenge Semi-Finals

Dec 01 2014

Job Search Strategies

Dec 01 2014

Head in the Cloud? Protecting Your Privacy in a Mobile World

Dec 01 2014

Give ‘Em the Business: Resources for Management Students

Dec 02 2014

“Year of Turkey 2014” - Conference: Sustainability in the Hospitality Industry-A Global Perspective

Dec 02 2014

School of Engineering & Computing Sciences Graduate Info Session

Marketing Option

Marketing Learning Goal

At the successful completion of the BSBA with an option in marketing, students will be able to conduct primary and secondary marketing data analysis and develop global marketing strategy.

Marketing Learning Objectives

Towards achieving the BSBA marketing option learning goal, the student will be able to:

  1. Design and implement an integrated marketing communications strategy and program;
  2. Assess a marketing distribution system and a retail marketing mix;
  3. Identify new product opportunities and manage the product life cycle and systematic product development process;
  4. Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making; and
  5. Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.

View the curriculum requirements.

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