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Events

Jan 20 2015

NYIT Selected to Participate in Epicenter’s Pathways to Innovation Program

Jan 13 2015

NYIT Ranks Among 2015 U.S. News Best Online Programs

Dec 23 2014

Architecture and Medical Students Launch Global Competition for Healthy Designs

Dec 18 2014

BBC to Feature Home2(O) Project in News Segment

Dec 12 2014

NYIT Wins Grant to Develop STEM Programs

May 19 2015

Educational Technology Extravaganza!

Apr 19 2015

Preview Day: Arts & Sciences, Health Professions

Apr 19 2015

Preview Day: Management, Architecture & Design, Engineering & Computing Sciences

Apr 20 2015

SAG Foundation: Conversations on Broadway with Mad Men’s Elisabeth Moss

Apr 21 2015

The Art and Poetry of War

Marketing Option

Marketing Learning Goal

At the successful completion of the BSBA with an option in marketing, students will be able to conduct primary and secondary marketing data analysis and develop global marketing strategy.

Marketing Learning Objectives

Towards achieving the BSBA marketing option learning goal, the student will be able to:

  1. Design and implement an integrated marketing communications strategy and program;
  2. Assess a marketing distribution system and a retail marketing mix;
  3. Identify new product opportunities and manage the product life cycle and systematic product development process;
  4. Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making; and
  5. Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.

View the curriculum requirements »

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