Afxentiou Shares Expertise with Moneygeek.com

The School of Management’s Diamando Afxentiou, Ph.D., provided expertise for two different moneygeek.com articles. The first is on Rational Choice Theory and the second on understanding behavioral finance. “Rational Choice Theory assumes that individuals are rational, meaning that they make decisions based on self-interest and what makes them better off. Behavioral economics disputes that assumption because individuals often care for things beyond their own self-interest, like fairness and the environment,” she explained. And in addressing the most important thing that individuals need to know about behavioral finance, she noted it attempts to explain marketing inefficiencies. “The financial crisis of 2008 proved that markets are inefficient, and some government regulation is necessary.”