Media Coverage

Feb 28, 2023

As seen in Nike’s coaching blog, Alex Rothstein, M.S., instructor for the Exercise Science program, discusses the benefits of light rest day workouts. He explains that gentle movement can boost circulation, helping remove waste and redistribute blood and nutrients to the muscles taxed during a previous, more challenging workout.

“The end goal is for the circulation to go where you want the healing or recovery to occur,” says Rothstein. “Moving blood and nutrients to target muscles also helps reduce the swelling and tenderness that occurs after an intense workout. This can prevent or ease muscle stiffness and soreness.”

 

Rothstein Quoted in Reader’s Digest Health Story

Feb 27, 2023

Alex Rothstein, M.S., instructor for the Exercise Science program, was quoted in an article about heart rate for the Reader's Digest wellness site The Healthy. He recommends that people follow the Karvonen Formula to calculate their fat-burning heart rate.

“An individual subtracts their age from 220 to get their ‘age-predicted heart rate max,’ and then subtracts their resting heart rate from this number to get their heart rate reserve. If you want to exercise at 75 percent of your heart rate reserve, you would multiply the heart rate reserve by 0.75 and then add back the resting heart rate. This new number would be the target heart rate to work at 75 percent of one’s heart rate reserve,” says Rothstein. He also adds that people are often surprised to learn that the fat-burning heart rate zone is less intense than the cardio zone, which burns carbohydrates at a higher rate.

 

Hometown News Outlets Highlight Student Achievements

Feb 24, 2023

Local media outlets featured the academic accomplishments of New York Tech students, including, among others, The Monmouth Journal, CentralMaine.com, and Hamlet Hub, which highlighted area students named to the Presidential Honor List and Dean’s List for fall 2022. In addition, NJ.com, Northeast Times, and others highlighted fall graduates of the Class of 2022.

 

Kirk Lends Marketing Expertise to Quikly Guide

Feb 24, 2023

Marketing and consumer behavior expert Colleen Kirk, D.P.S., associate professor of management and marketing studies, was quoted in a marketing guide by Quikly, which discusses consumers' preference for simpler shopping experiences. Among other points, Kirk notes that one reason that simplicity works well for consumers is that people feel good when they believe that they can master something. 

“It’s called a feeling of effectance, or competence, and...effectance makes it easier for consumers to feel ownership for a product as they shop,” said Kirk, whose research focuses on psychological ownership in marketing. “When consumers feel a product or brand is ‘theirs’ they will pay more for it, will evaluate it more positively, and are more likely to tell others about it.”

 

Feb 23, 2023

Employment and labor law expert Joshua Bienstock, L.L.M., J.D., associate professor in the School of Management, was featured in a national news segment for Scripps News, which discussed proposed legislation in Maryland that would incentivize employers to adopt a four-day workweek. The story notes that the new trend could become a way to keep people in their jobs longer and work fewer hours without losing pay.

“The four-day workweek, to me, is essential to us to accommodate this evolving employee of 2023. The idea of giving employees the option of a four-day workweek instead of a five-day workweek may appeal to a lot of employees in the sense that it will reduce the number of days they have to commute. It will help them balance their ever-colliding home-work lives,” said Bienstock.

 

CBS New York Interviews Nizich

Feb 17, 2023

Cybersecurity expert Michael Nizich, Ph.D., was featured in a CBS New York (WCBS-TV) news segment about the Suffolk County ransomware attack. In his interview, Nizich advises organizations that have been victimized not to pay the ransom because even if hackers ultimately provide keys to unlock the data, they can still sell what they have stolen after the ransom is paid. 

“Something on the dark web [is the] kind of sale that’s like a chop shop. [Hackers] take the data and they make it more valuable to different parties. An attack like this is so damaging and so deep that I think it's all about recovery now,” says Nizich.

 

Nadler Lends Expertise to Newsday PFAS Coverage

Feb 17, 2023

Newsday interviewed environmental health expert David Nadler, Ph.D., research assistant professor, following the discovery of perfluoroalkyl and polyfluoroalkyl substances, also known as PFAS, at Long Island MacArthur Airport. Nadler, who has conducted research on ways to safely break down PFAS, explains that the chemicals have been in use as far back as the 1950s and can be found in common products, including water-resistant fabrics and stain-resistant carpeting.

“It's been there a long time. We just happen to realize it now,” he says. “Has it affected anyone? Well, that's where we're lacking in long-term studies.”

 

Media Highlight Otazu’s Biomedical Research

Feb 14, 2023

As seen in InnovateLI, MedicalXpress, Neuroscience News, The Island360, Spectrum, and multiple other news sites, research by NYITCOM Assistant Professor Gonzalo Otazu, Ph.D., could help to explain how the sense of smell is impacted in individuals with autism. The study, which leverages cutting-edge techniques like intrinsic optical imaging and machine learning, analyzes a mouse model of autism and reports differences in the neurological processes responsible for smell.

“These findings illustrate why more studies related to the sensory aspect of autism are so important,” Otazu said in InnovateLI. “By documenting the neural processes in the mouse model of autism, our findings may help to explain the brain circuitry of humans with autism and one day lead to advancements that improve these individuals’ quality of life.”

 

Newsday Features Alzheimer’s Researcher

Feb 12, 2023

A Newsday story featuring research projects underway at several Long Island colleges highlights the College of Arts and Sciences’ Jole Fiorito, Ph.D., and her work to discover new ways to treat Alzheimer’s disease.

The article reports that Fiorito, using organic chemistry, is designing and synthesizing a new organic molecule to target two enzymes that affect brain neuron function; if she can get results using that one molecule, she may be able to develop a treatment with a single drug. She has already designed molecules to test in research with her students.  “Once they are ready we test them on cells, enzymes, even animals, to see if the molecules are able to affect the cell,” she said. “Of course, this is a very preliminary study … the molecule is a starting point for developing a drug.”

 

Kinfemichael Quoted in Lifewire

Feb 10, 2023

Bisrat Kinfemichael, Ph.D., assistant professor of accounting and finance, was quoted in the Lifewire story “Old Gadgets Can Be Worth Big Money—Here's Why You Should Hang on to Yours.” Kinfemichael explains how the tried and true laws of supply and demand are driving up the price of older technology, including first-generation iPhones, which have recently sold for as much as $50,000.

“According to the laws of supply and demand, the fact that obsolete gadgets are so difficult to find suggests that the supply is extremely limited. Even if only two bidders are interested in purchasing the gadget, a bidding war may ensue, causing the price to increase dramatically. The availability of online marketplaces, such as eBay, has made it easier to find such buyers," he says.