CBS
Marketing Professor Weighs in on Coca-Cola’s 2024 Holiday Ads
A consumer behavior researcher explains why consumers react negatively when artificial intelligence generates emotionally charged marketing content.
Architect Speaks on Preservation of Aluminaire House
A School of Architecture and Design professor is interviewed for a morning news program chronicling the addition of Aluminaire House to the Palm Springs Art Museum’s permanent collection.
Dongsei Kim Provides Expert Commentary on DMZ Construction
Assistant Professor of Architecture, who has researched the DMZ, confirmed that the cleared land and new road are within the original DMZ area.
Hu Shares Tax Return Tips
Assistant professor of finance and accounting provides insight to boost 2023 tax refunds.