Kirk Discusses Credit Cards, Spending Habits

Insight from Colleen Kirk, D.P.S., associate professor of management and marketing studies, is featured in a WalletHub article about credit cards. Kirk, who researches consumer behavior and psychological ownership says, “Research has shown that consumers tend to feel a stronger sense of ownership and attachment when purchasing goods with cash rather than credit cards. This sense of ownership can significantly impact their spending habits. For example, even weeks after a purchase, consumers paying with cash rather than a credit card can feel more attached to their purchases. This attachment can make them less likely to return the items and more likely to better care for them.”