Begin your career as an impactful marketer by learning to analyze marketing data and formulate strategies that best position organizations’ products and services in the global marketplace.
Why Major in Business Administration, B.S. with a Concentration in Marketing at New York Tech?
This AACSB-accredited program will help you learn how to design and implement effective marketing strategies, identify new product opportunities, assess distribution systems, and analyze and evaluate global trends.
Engage with cutting-edge technology in nearly every class, applying your skills in real-world settings through internships and practicums with innovative companies in New York City and beyond. Participate in competitions like New York Tech’s Broadridge Challenge and the College Fed Challenge to solve real business problems.
Program highlights include:
AACSB accreditation, designated to only five percent of business schools worldwide.
A centralized location in New York City, home of significant demand for graduates in this field.
A strong research-oriented business analytics faculty offering unique insights on analytics.
New York Tech’s strong network of over 100,000 alumni, including leaders in all industries.
Progressive curriculum development ensures our program remains contemporary and competitive.
Our Career Building Platform (CBP) extends learning beyond the classroom to give you the professional and personal skills you’ll need to succeed.
You’ll be equipped to demonstrate competency in all functional business disciplines, use technology as a decision support tool, conduct and utilize research to drive business innovation, and integrate various business disciplines for effective policymaking and planning.
Transferring into the program is made easy with our rolling admissions and generous transfer credit policy. You’ll be able to start upper-level business courses right away.
Start building your professional network and gain real-world management experiences and skills through our three Career Building Platforms—Professional Enrichment, Experiential Education, and Community Impact.
Save time and money. Complete your Business Administration, B.S. and an M.B.A. or M.S. in Risk Management in just five years and launch your career sooner.
Explore how to launch your own venture or tech startup through a hands-on exploration of applied research, product development, and the entrepreneurial process that combines business and engineering concepts.
Stats & Rankings
Top 10%
Return on Investment over 20, 30, and 40 years
Georgetown University Center on Education and the Workforce
99%
First-time, full-time, degree-seeking New York Tech students receiving some form of financial aid
#38
Social Mobility – Regional Universities (North)
U.S. News & World Report, 2025
Career & Salary Outlook
Majoring in business is one of the most versatile starting points for your career, opening opportunities in almost any industry, with competitive pay reflecting the value you create and contribute.
Job Growth
Overall employment of advertising, promotions, and marketing managers is projected to grow six percent from 2022 to 2032 (BLS).
Approximately 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade (BLS).
Employers & Internships
Microsoft
Nationwide
New York Daily News
New York Islanders
Revlon
Samsung Electronics
Career Options
Advertising Director
Chief Marketing Officer
Event Manager
Marketing Research Analyst
Media Buyer
Public Relations Strategist
Salary Projections
The median annual salary for advertising, promotions, and marketing managers was $131,870 in May 2023 with the highest 10 percent earning more than $239,200 (BLS).
Program Details
Learn more about the Business Administration, B.S. – Marketing program, including admission requirements, how to apply, and scholarship/funding opportunities.
To apply, you’ll need to submit:
Completed application
$50 nonrefundable application fee
Copies of transcripts for all prior high school- and college-level work
Our generous transfer credit policy and dedicated transfer advisors make it easy to continue your journey at New York Tech and maximize your career opportunities.
New York Tech offers several scholarships based on your academic achievements and potential. Most awards are renewable if you continue to meet eligibility requirements, making a significant difference in your total cost of attendance.
I wanted to practice real-world applications during my studies and learn the current technologies that are used in my field. New York Tech has a reputation for being strong in those areas.
Unlock your marketing potential and shape consumer behavior with cutting-edge strategies and expert insights with a Business Administration, B.S. from New York Tech.
