Why Get an Advanced Certificate in Marketing at New York Tech?
At New York Tech, our Marketing Advanced Certificate is designed for professionals seeking to enhance their marketing knowledge and capabilities. Whether you’re looking to change careers, advance in your current role, or keep up with evolving job requirements, this program equips you with the specialized skills needed to thrive in the dynamic field of marketing.
Our certificate program offers the same rigorous courses available to M.B.A. students, ensuring a high-quality education that meets industry standards. You will engage in a curriculum tailored to provide in-depth knowledge in various marketing disciplines, including digital marketing, consumer behavior, market research, and strategic planning. This comprehensive approach ensures you gain the competencies needed to excel in diverse marketing roles.
Our program emphasizes practical application, allowing you to translate theoretical knowledge into real-world skills. Through case studies, projects, and hands-on activities, you will develop a strong foundation in marketing strategies and techniques. This practical focus not only enhances your learning experience but also prepares you to tackle real marketing challenges with confidence and creativity.
By focusing on the latest trends and best practices in marketing, our program ensures you stay ahead of the curve and remain competitive in the job market. Gain the skills, knowledge, and credentials that employers value, and position yourself for success in the ever-evolving field of marketing.
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What You’ll Learn
Master key marketing concepts, including digital marketing, consumer behavior, and strategic planning. Gain practical skills through hands-on projects and real-world applications. Equip yourself with the knowledge and competencies to excel in diverse marketing roles and advance your career.
Why stop here? Some credits/courses taken in this certificate program can be applied to our M.B.A. program, which includes concentrations in Business Analytics, Finance, Mangement, Marketing, and Operations and Supply Chain Management.
Earn your M.B.A. at your pace through four stackable certificates or choose one or two to bolster your skills and credentials in target areas. Available programs include a foundational certificate plus Analytical Essentials, Financial Essentials, and Managerial Essentials.
Apply contemporary business analytics techniques to solve industry problems. Learn the skills you’ll need to implement and oversee data-driven business decisions with hands-on training in Python programming, SQL, Tableau, and other analytics tools.
Prepare to drive growth through campaigns that connect with diverse audiences. You’ll gain experience with research, data analysis, strategy formulation, and implementation, and learn to leverage the latest tools and applications. Or select one of our other M.B.A. programs.
Stats & Rankings
BEST
Program of Distinction: Business
2023–2024 Colleges of Distinction
73
Number of Fortune 500 companies headquartered in NYC
18M
Estimated growth for Market Research Analysts and Marketing Specialists
Occupational Outlook Handbook
Career & Salary Outlook
Employment growth will be driven by an increasing use of data and market research across many industries. Marketing professionals will be needed to measure the effectiveness of marketing and business strategies and identify the factors affecting product demand (BLS).
Job Growth
Employment of market research analysts is projected to grow 13 percent from 2022 to 2032 (BLS).
About 94,600 openings for market research analysts are projected each year, on average, over the decade (BLS).
Employers & Internships
Mormax Company
International Academy of Television Arts and Sciences
Permanent Mission of Saudi Arabia to the United Nations
SimilarWeb
Funds for NGOs LLC.
Hew Moran
Career Options
Advertising Sales Manager
Brand Manager
Data Analyst
Marketing Research Analyst
Media Buyer/Planner
Public Relations/Social Media Strategist
Salary Projections
The median annual salary for market research analysts was $74,680 in May 2023 with the highest 10 percent earning more than $137,040 (BLS).
Program Details
The median annual salary for market research analysts was $74,680 in May 2023 with the highest 10 percent earning more than $137,040 (BLS).
Persons interested in enrolling in an advanced certificate program must apply through the graduate admissions office and must (a) hold a baccalaureate degree or its equivalent from an accredited college or university and (b) show evidence of prerequisite competency in the certificate area either through completion of relevant undergraduate courses or through appropriate life experience. The latter is established through standard university procedures (portfolio, examination).
Applicants will be notified in writing of their acceptance to or rejection from the program.
The School of Management’s Bachelor of Science and Master of Business Administration programs are accredited by AACSB International (The Association to Advance Collegiate Schools of Business).
The Advanced Certificate in Marketing adds important credentials to any professional’s resume—providing a skillset that companies desperately need to compete in today’s economy.
Deborah Y. Cohn, Ph.D., M.Phil., M.B.A. ’89 Professor of Marketing and Management School of Management
Gain specialized skills in digital marketing, consumer behavior, and strategic planning while learning from industry experts. Transform your career and stand out in the job market with our Marketing Advanced Certificate.
