Become an informed and innovative marketing decision-maker through experiential opportunities, networking connections, and expert faculty in our AACSB-accredited, STEM-aligned, Management, M.B.A. – Marketing concentration program.
Why Earn a Marketing M.B.A. at New York Tech?
Embark on a Management, M.B.A. with a Marketing concentration at New York Tech. Our program is designed to equip you with the skills and experience needed to excel in today’s competitive marketing landscape.
You’ll work on industry-related projects in most classes, gaining practical experience that prepares you to tackle any organization’s objectives. You’ll also complete internships at high-impact companies, providing invaluable experiential learning.
Expand your horizons by attending courses at affiliated universities around the world and build a robust professional network. Engage with industry professionals through local chapters of marketing and advertising associations, participate in corporate challenges, and attend national and international conferences.
Utilize advanced technology support systems, including SPSS, Analytic Solver Data Mining, Decision Tools Suites, SAP, and Qualtrics, to enhance organizational decision-making processes. Conduct thorough industry, company-specific, and environmental business analyses, bridging the gap between abstract theory and practical application. Identify and analyze contemporary business issues specific to different countries and regions and develop strategic recommendations that are well-supported and effectively communicated.
Graduating from our M.B.A. program with a marketing concentration will equip you with the ability to:
Generate and transform relevant marketing data into information and strategies essential for decision-making in various functional areas of marketing management.
Assemble comprehensive marketing plans for both existing and new products and services, integrating marketing, operational, and financial modeling.
Assess national and global trends in cultural, social, demographic, legal-political, economic, technological, and competitive environments; and prepare, evaluate, and defend alternative market-entry strategies and marketing programs.
Learn where a Management M.B.A. with a concentration in Marketing from New York Tech can take you. Complete the form to start the conversation.
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What You’ll Learn
Advance your skills in market data analysis, decision-making, and marketing plan development for global markets. Our AACSB-accredited program offers expert faculty, experiential learning, and networking opportunities to propel your career in marketing.
Our M.B.A. program provides a comprehensive view of the world’s interconnected and complex business landscape—from theories to applications. Throughout your studies, you’ll engage with the latest technologies and gain exposure to a variety of business settings.
Take a data-driven approach to business problems. You’ll learn to deploy the latest analytical tools and skills, including statistical analysis, Python and SQL languages, and Tableau, the leading data analysis and visualization application.
Learn to use industry-standard financial technology, including Bloomberg terminals, and apply theory to real-world corporate decision-making, portfolio management, and asset valuation.
Enhance your credibility and opportunities in corporate finance with additional courses on top of the finance track to prepare for certification as a Chartered Financial Analyst (CFA).
Specialize in the assessment and design of complex business systems. To oversee materials-to-consumer networks, you’ll master rigorous analytical tools and optimize frameworks to meet organizational goals.
Earn your M.B.A. at your pace through four stackable certificates, or choose one or two to bolster your skills and credentials in target areas. Available programs include a foundational certificate plus Analytical Essentials, Financial Essentials, and Managerial Essentials.
Stats & Rankings
Top
Performer for Social Mobility among universities in the North
U.S. News & World Report
50%
Salary difference between pre- and post-M.B.A. salaries
2018 Relish survey
73
Number of Fortune 500 companies headquartered in NYC
Career & Salary Outlook
Investing in your business skills and knowledge paves the way to broad opportunities and competitive pay.
Job Growth
Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032 (BLS).
Approximately 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade (BLS).
Employers & Internships
Aetna
Microsoft
New York Islanders
Revlon
Samsung Electronics
State Farm
Career Options
Advertising Director
Brand Manager
Customer Relations Manager
Data Analyst
Marketing Research Executive
Media Buyer/Planner
Salary Projections
The median annual salary for advertising, promotions, and marketing managers was $131,870 in May 2023, with the highest 10 percent earning more than $239,200 (BLS).
Program Details
Learn more about the Management, M.B.A. – Marketing program, including admission requirements, how to apply, and scholarship/funding opportunities.
New York Tech opens the M.B.A. to recent graduates aspiring to leadership, working professionals pursuing more advanced roles, and international candidates aiming to distinguish themselves in the global workforce.
To apply, you’ll need:
B.S. degree or its equivalent from an accredited college or university
International F-1 students who successfully complete this degree are eligible for an additional 24-month STEM OPT extension to work in the U.S. in an area directly related to their area of study immediately upon completing the customary 12-month post-completion Optional Practical Training (OPT).
Student Voices
When I was researching the top business schools in the area, the program at New York Tech caught my attention and fit perfectly with my vision to become a global marketing director.
